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We need to stop with the long panels and non-interactive speaker sessions. Right now.
58% of the workforce in the events industry is new. The average age in the industry has dropped by nine years compared to pre-pandemic.
This is some of the research that was shared at MPI EMEC early this week (thanks Samme!).
What’s the main lesson I took from that?
The urgency in which we need to adapt our event content to appeal to the next generation of attendees. They want to feel involved, included and understood, whilst being educated and inspired.
We’re all guilty of it, but events have to stop recycling the same tired practices just because it’s what we’ve always done. Less talking about changing how we deliver our content at events - it’s time to actually BE the change.
There are so many ways to share thought leadership and ideas without the audience needing to sit in silence for 30-45 minute sessions. No matter how interesting the topic, it’s 2023 - attention spans are shorter and we are used to getting so much more in so much less time.
Create content for our audiences in the way they like to consume it. That means punchy, open discussions, audience participation, workshops, engagement-driving, candid conversations. ASK your audiences what their ideal content session would look like - and then deliver it.
Before they turn off.
#eventprofs #content #change
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